The website for the Church's online store is currently being tested with a new beta version at http://store.lds.org/. In keeping with the other updated websites of The Church of Jesus Christ of Latter-day Saints (see New.LDS.org and Mormon.org), this site has the same kind of look and feel: clean, organized, and visually attractive.
The LDS Online Store is the Church's official Distribution Center where Church products can be purchased at extremely low cost- some products are even free! You can use your LDS Login on this site as well, although only endowed members of the Church who hold a current temple recommend can purchase temple clothing and garments.
This site is beautifully done and easy to navigate and I look forward to when it's no longer in Beta testing.
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FYI – The site is out of beta and has had a number of enhancements to workflow and navigation since it was first launched.